
If you’ve ever wondered how the Hyundai brand got its name, Suntrup Hyundai South in St. Louis has the answer! Hyundai is Korean, and there’s more significance to the Hyundai logo than meets the eye. Explore the meaning behind the brand and its logo below! Contact us to learn more about what makes Hyundai vehicles unique!
In Korean, the word “Hyundai” translates roughly to the word “modernity” and was chosen in 1947 when the South Korean company, Hyundai Construction, was founded. When it split off into a separate brand, it adopted a new slogan that reflected what the new brand represented: “New thinking, new possibilities.”
There are different ways drivers pronounce “Hyundai” in Europe and America. No one expects non-native Korean speakers to have perfect pronunciation! Most Americans pronounce it so that it rhymes with Sunday, but many people in the UK and beyond pronounce it “high-UN-dye.”

Find the Hyundai that fit your needs from the comfort of your home in St Charles with our online inventory. Search by make, model, and year to find a Hyundai that fits your lifestyle. When you’ve found the one you like, apply for financing and see if you’re approved to drive home to Jefferson County in a new Hyundai today. Explore our new vehicle specials for discounts on the latest models.
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